Which factor is essential when recommending the bourbon for a Manhattan?

When recommending bourbon for a Manhattan, the brand and type of the bourbon are essential factors to consider because they significantly influence the flavor profile and overall quality of the cocktail. A Manhattan traditionally calls for a sweeter vermouth, and the bourbon you choose should complement that sweetness while still providing enough depth and richness.

Different brands of bourbon can vary drastically in terms of flavor notes, such as caramel, vanilla, spice, or smokiness, which can enhance the different components of the cocktail. Furthermore, the type of bourbon, whether it’s a straight bourbon, small batch, or single barrel, can also affect the complexity and richness of the drink. By selecting a high-quality bourbon that balances well with the vermouth and bitters, you ensure a more enjoyable and well-rounded Manhattan for the consumer.